{"title":"Illumina","description":"\u003cp dir=\"ltr\"\u003eDiscover Wella Illumina Color, the professional permanent colour renowned for luminous, light-reflecting results. Designed to deliver stunning, natural-looking shine and dimension while caring for the hair, Illumina Color creates radiant, multi-tonal colour that catches the light beautifully. Whatever your shade, find the Illumina range to light up your colour. Shop now and see the difference.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAny home hairdressing, bleaching or colouring products are purchased at your own discretion and risk. We recommend that you follow the manufacturer's instructions for the products. Due to the nature of the products, we cannot accept returns unless the product is faulty.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"illumina-color-5-light-brown-60-g","title":"Illumina Color 5\/ Light Brown 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561464811793,"sku":"50021921","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/5.jpg?v=1788672924"},{"product_id":"illumina-color-5-02-light-natural-matt-brown-60-g","title":"Illumina Color 5\/02 Light Natural Matt Brown 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561465794833,"sku":"50021924","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/502.jpg?v=1788672925"},{"product_id":"illumina-color-5-43-light-red-gold-brown-60-g","title":"Illumina Color 5\/43 Light Red Gold Brown 60 g*","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561466810641,"sku":"50027815","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/543.jpg?v=1788672926"},{"product_id":"illumina-color-5-7-light-brown-brown-60-g","title":"Illumina Color 5\/7 Light Brown Brown 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561467891985,"sku":"50021927","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/57.jpg?v=1788672926"},{"product_id":"illumina-color-5-81-light-pearl-ash-brown-60-g","title":"Illumina Color 5\/81 Light Pearl Ash Brown 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561468842257,"sku":"50022004","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/581.jpg?v=1788672927"},{"product_id":"illumina-color-6-dark-blonde-60-g","title":"Illumina Color 6\/ Dark Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561469923601,"sku":"50022014","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/6.jpg?v=1788672927"},{"product_id":"illumina-color-6-16-dark-ash-violet-blonde-60-g","title":"Illumina Color 6\/16 Dark Ash Violet Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561470775569,"sku":"50022019","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/616.jpg?v=1788672928"},{"product_id":"illumina-color-6-19-dark-ash-cendre-blonde-60-g","title":"Illumina Color 6\/19 Dark Ash Cendre Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561472086289,"sku":"50022020","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/619.jpg?v=1788672929"},{"product_id":"illumina-color-6-37-dark-gold-brown-blonde-60-g","title":"Illumina Color 6\/37 Dark Gold Brown Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561473102097,"sku":"50021938","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/i-637.jpg?v=1788672929"},{"product_id":"illumina-color-6-76-dark-brown-violet-blonde-60-g","title":"Illumina Color 6\/76 Dark Brown Violet Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561474347281,"sku":"50021951","price":44.85,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/676_2a954695-0cc2-4d9d-9633-e3321c8ebbbf.jpg?v=1788672930"},{"product_id":"illumina-color-7-medium-blonde-60-g","title":"Illumina Color 7\/ Medium Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561475461393,"sku":"50021936","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/7.jpg?v=1788672931"},{"product_id":"illumina-color-7-31-medium-gold-ash-blonde-60-g","title":"Illumina Color 7\/31 Medium Gold Ash Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561476608273,"sku":"50022012","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/731.jpg?v=1788672932"},{"product_id":"illumina-color-7-35-medium-gold-mahogany-blonde-60-g","title":"Illumina Color 7\/35 Medium Gold Mahogany Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561477624081,"sku":"50021998","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/735.jpg?v=1788672932"},{"product_id":"illumina-color-7-43-medium-red-gold-blonde-60-g","title":"Illumina Color 7\/43 Medium Red Gold Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561478705425,"sku":"50027828","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/i-743.jpg?v=1788672933"},{"product_id":"illumina-color-7-7-medium-brown-blonde-60-g","title":"Illumina Color 7\/7 Medium Brown Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561479786769,"sku":"50027829","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/i-77.jpg?v=1788672934"},{"product_id":"illumina-color-7-81-medium-pearl-ash-blonde-60-g","title":"Illumina Color 7\/81 Medium Pearl Ash Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561480802577,"sku":"50027831","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/generic.jpg?v=1788672934"},{"product_id":"illumina-color-8-light-blonde-60-g","title":"Illumina Color 8\/ Light Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561481785617,"sku":"50021993","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/8.jpg?v=1788672935"},{"product_id":"illumina-color-8-05-light-natural-mahogany-blonde-60-g","title":"Illumina Color 8\/05 Light Natural Mahogany Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561482899729,"sku":"50021894","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/805.jpg?v=1788672936"},{"product_id":"illumina-color-8-1-light-ash-blonde-60-g","title":"Illumina Color 8\/1 Light Ash Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561484112145,"sku":"50021903","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/81.jpg?v=1788672937"},{"product_id":"illumina-color-8-13-light-ash-gold-blonde-60-g","title":"Illumina Color 8\/13 Light Ash Gold Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561484996881,"sku":"50021895","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/813.jpg?v=1788672938"},{"product_id":"illumina-color-8-37-light-gold-brown-blonde-60-g","title":"Illumina Color 8\/37 Light Gold Brown Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561486045457,"sku":"50027837","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/837_87debf26-12e6-4974-90c4-54743b82ebda.jpg?v=1788672937"},{"product_id":"illumina-color-8-38-light-gold-pearl-blonde-60-g","title":"Illumina Color 8\/38 Light Gold Pearl Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561487126801,"sku":"50021889","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/i-838.jpg?v=1788672938"},{"product_id":"illumina-color-8-69-light-violet-cendre-blonde-60-g","title":"Illumina Color 8\/69 Light Violet Cendre Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561488208145,"sku":"50022300","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/869.jpg?v=1788672939"},{"product_id":"illumina-color-9-very-light-blonde-60-g","title":"Illumina Color 9\/ Very Light Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561489256721,"sku":"50027841","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/9_2d610211-568a-4ce1-adb4-9e4518646afd.jpg?v=1788672939"},{"product_id":"illumina-color-9-03-very-light-natural-gold-blonde-60-g","title":"Illumina Color 9\/03 Very Light Natural Gold Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. 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Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561491222801,"sku":"50027845","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/943.jpg?v=1788672941"},{"product_id":"illumina-color-9-60-very-light-violet-natural-blonde-60-g","title":"Illumina Color 9\/60 Very Light Violet Natural Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. 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Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561493319953,"sku":"50022009","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/97.jpg?v=1788672943"},{"product_id":"illumina-color-7-42-copper-blush-60-g","title":"Illumina Color 7\/42 Copper Blush 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. 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Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561585529105,"sku":"50027830","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/Illumina-Color-7_75-Brunette-Shimmer-60-g.webp?v=1788673068"},{"product_id":"illumina-color-10-81-lightest-pearl-ash-blonde-60-g","title":"Illumina Color 10\/81 Lightest Pearl Ash Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. 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Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561586086161,"sku":"50021898","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/Illumina-Color-8_36-Luminescent-Clay-60-g.png?v=1788673069"},{"product_id":"illumina-color-8-93-boho-blonde-60-g","title":"Illumina Color 8\/93 Boho Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. 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Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561586577681,"sku":"50022026","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/Illumina-Color-8_93-Boho-Blonde-60-g.png?v=1788673069"},{"product_id":"illumina-color-9-19-very-light-ash-blonde-cendre-60-g","title":"Illumina Color 9\/19 Very Light Ash Blonde Cendre 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561587200273,"sku":"50022024","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/Illumina-Color-9_19-Very-Light-Ash-Blonde-Cendre-60-g.png?v=1788673070"},{"product_id":"illumina-color-9-37-blonde-glow-60-g","title":"Illumina Color 9\/37 Blonde Glow 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. 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Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561587724561,"sku":"50027844","price":45.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/Illumina-Color-9_37-Blonde-Glow-60-g.png?v=1788673071"},{"product_id":"illumina-color-9-59-raspberry-blush-60-g","title":"Illumina Color 9\/59 Raspberry Blush 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561588216081,"sku":"50022182","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/Illumina-Color-9_59-Raspberry-Blush-60-g_4ce9d911-719c-40e0-bf99-548a97600471.png?v=1788673072"},{"product_id":"illumina-color-10-lightest-blonde-60-g","title":"Illumina Color 10\/ Lightest Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair color cream gives natural looking color results and up to 100% gray coverage with a sheer result. Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561608335633,"sku":"50027803","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/10.jpg?v=1788673042"},{"product_id":"illumina-color-10-05-lightest-natural-mahogany-blonde-60-g","title":"Illumina Color 10\/05 Lightest Natural Mahogany Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. 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Illumina Color professional hair dye with Microlight Technology protects hair cuticles, leaving them smooth and clear and illuminates hair from within in any kind of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561609023761,"sku":"50021919","price":45.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/i-101.jpg?v=1788673043"},{"product_id":"illumina-color-10-36-lightest-gold-violet-blonde-60-g","title":"Illumina Color 10\/36 Lightest Gold Violet Blonde 60 g","description":"\u003cp\u003e\u003cstrong\u003eThis colour must be mixed with a developer to activate.\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003eAchieve luminous color and outstanding hair protection with Wella Professionals Illumina Color. 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