{"product_id":"de-lorenzo-essential-treatments-fortify-primer-250ml","title":"De Lorenzo Essential Treatments Fortify Primer 250ml","description":"\u003cp\u003eEssential Treatments proudly unveils Fortify Primer, a scientifically advanced damage and colour protection primer designed to restore, strengthen, and protect fragile hair. Infused with a powerhouse blend of health-boosting ingredients, Fortify Primer acts as a hair filler, repairing the innermost layers and sealing the outer cuticle for a visibly smoother, healthier, fuller, and shinier appearance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e Apply evenly from mid-length to ends onto shampooed, towel dried hair. Leave in for 5 minutes. Do not rinse. Seal with appropriate conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Damaged hair. \u003c\/p\u003e","brand":"De Lorenzo","offers":[{"title":"Default Title","offer_id":54561572061457,"sku":"50027409","price":27.38,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/DeLorenzoEssentialTreatmentsFortifyPrimer250ml.png?v=1790302616","url":"https:\/\/hairbeautyonline.co.nz\/products\/de-lorenzo-essential-treatments-fortify-primer-250ml","provider":"Hair \u0026 Beauty Online NZ","version":"1.0","type":"link"}