{"product_id":"loreal-vitamino-color-spectrum-purple-shampoo-300ml","title":"Loreal Vitamino Color Spectrum Purple Shampoo 300ml","description":"\u003cp\u003eRevive and protect your blonde with Loreal Vitamino Color Spectrum Purple Shampoo. This professional-grade neutralising shampoo targets unwanted yellow and brassy tones, leaving your hair brighter, cooler, and salon-fresh. Infused with patented colour-locking technology, it not only tones but also enhances vibrancy, shine, and tone longevity for up to 100 days.\u003c\/p\u003e\n\u003cp\u003eWith a rich purple pigment and powerful formula, it provides tone-correcting results in just 5–15 minutes while delivering up to 72 hours of radiant shine and smoothness. Ideal for blonde, silver, or highlighted hair in need of brightness and tone balance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e Apply evenly to wet hair and emulsify into a rich lather. Leave on for 5–15 minutes depending on your desired level of tone correction. Rinse thoroughly until the water runs clear and pigment is removed. Follow with Vitamino Color Deep Conditioner or Mask, and Glass Shine Serum for maximum results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Toning and enhancing vibrancy, shine, and tone longevity.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":54561497776401,"sku":"50028114","price":49.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/Loreal-Vitamino-Color-Spectrum-Purple-Shampoo-300ml.jpg?v=1788672953","url":"https:\/\/hairbeautyonline.co.nz\/products\/loreal-vitamino-color-spectrum-purple-shampoo-300ml","provider":"Hair \u0026 Beauty Online NZ","version":"1.0","type":"link"}