{"product_id":"pm-platinum-blonde-shampoo-300ml","title":"Paul Mitchell Platinum Blonde Shampoo 300 mL","description":"\u003cp\u003ePurple shampoo for blonde hair banishes brassiness, softens strands and adds shine.\u003c\/p\u003e\n\u003cp\u003eBe a bright blonde with Paul Mitchell’s Platinum Blonde Shampoo. Containing the finest ingredients to help boost and brighten whites, greys and blondes, it will also banish brassiness and restore the luminosity to highlighted hair.\u003cbr\u003e\nPaul Mitchell’s advanced formula found in Platinum Blonde Shampoo contains cool violet pigments to brighten and enhance blonde, grey or white hair while neutralising yellow tones, diminishing that brassy blonde effect. Also containing a powerful combination of conditioning agents and extracts that provide ample moisture and intensified shine while mild ingredients cleanse and retain moisture to soften your hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. For best results, follow with Platinum Blonde Conditioner and Platinum Blonde Toning Spray.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Ideal for Color-Treated Hair and Naturally Light Hair Colors.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":54561541226769,"sku":"50013999","price":25.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/PaulMitchellPlatinumBlondeShampoo300mL-1.png?v=1790556105","url":"https:\/\/hairbeautyonline.co.nz\/products\/pm-platinum-blonde-shampoo-300ml","provider":"Hair \u0026 Beauty Online NZ","version":"1.0","type":"link"}