{"product_id":"wella-eimi-bold-move-150ml","title":"Wella Eimi Bold Move 150ml","description":"\u003cp\u003eWella EIMI Bold Move Matte Texturising Paste 150ml is a light hold matte paste that allows you to create casually textured styles with ease.\u003c\/p\u003e\n\u003cp\u003eFormulated with Brazilian Carnauba wax, this texturising paste provides a light hold that allows you to create a variety of textured styles without weighing your hair down. Whether you’re looking to create a messy, tousled look or a more defined style, this paste is perfect for achieving a natural-looking matte finish that lasts all day.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003cbr\u003e\nProvides a light hold for casually textured styles.\u003cbr\u003e\nFormulated with Brazilian Carnauba wax for a natural-looking matte finish.\u003cbr\u003e\nAllows you to create a variety of textured styles without weighing your hair down.\u003cbr\u003e\nPerfect for achieving a messy, tousled look or a more defined style.\u003cbr\u003e\nProvides long-lasting hold that lasts all day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e\u003cbr\u003e\n1. Start with clean, dry hair.\u003cbr\u003e\n2. Take a small amount of the paste and rub it between your palms to warm it up.\u003cbr\u003e\n3. Apply the paste to your hair, starting at the roots and working your way to the ends.\u003cbr\u003e\n4. Style your hair as desired.\u003cbr\u003e\n5. Finish with a light mist of hairspray for extra hold.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e This texturising paste is perfect for anyone looking to create casually textured styles without weighing their hair down. Whether you have short or long hair, this paste is perfect for achieving a natural-looking matte finish that lasts all day.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561589526801,"sku":"50016574","price":31.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/Wella-Eimi-Bold-Move-150ml-1.png?v=1788673039","url":"https:\/\/hairbeautyonline.co.nz\/products\/wella-eimi-bold-move-150ml","provider":"Hair \u0026 Beauty Online NZ","version":"1.0","type":"link"}