{"product_id":"wella-eimi-flowing-form-100ml","title":"Wella Eimi Flowing Form 100ml","description":"\u003cp\u003eWella EIMI Professionals Flowing Form Smoothing Balm 100ml is a lightweight cream that effectively controls unruly hair, transforming it into smooth, glossy styles while reducing frizz and protecting hair against dehydration when using hot tools.\u003c\/p\u003e\n\u003cp\u003eThis smoothing balm is formulated to create luxurious smoothness with flexible control and natural movement. Its lightweight cream texture provides a natural finish, leaving hair looking and feeling soft and silky. The balm also helps to protect hair against dehydration when using hot tools, reducing the risk of damage and breakage.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003c\/p\u003e\n\u003cp\u003eEffectively controls unruly hair, transforming it into smooth, glossy styles.\u003cbr\u003e\nReduces frizz and helps protect hair against dehydration when using hot tools.\u003cbr\u003e\nLightweight cream texture provides a natural finish.\u003cbr\u003e\nCreates luxurious smoothness with flexible control and natural movement.\u003cbr\u003e\nLeaves hair looking and feeling soft and silky.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e\u003cbr\u003e\n1. Start with clean, damp hair.\u003cbr\u003e\n2. Take a small amount of the balm and rub it between your palms.\u003cbr\u003e\n3. Apply the balm evenly throughout your hair, focusing on the ends.\u003cbr\u003e\n4. Style your hair as desired.\u003cbr\u003e\n5. Finish with a light mist of hairspray for extra hold.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e This smoothing balm is perfect for those who want to achieve smooth, glossy styles while reducing frizz and protecting their hair against dehydration when using hot tools.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561593917713,"sku":"50016579","price":31.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/Wella-Eimi-Flowing-Form-100ml-1.webp?v=1788673043","url":"https:\/\/hairbeautyonline.co.nz\/products\/wella-eimi-flowing-form-100ml","provider":"Hair \u0026 Beauty Online NZ","version":"1.0","type":"link"}