{"product_id":"wella-perform-perm-straight-firm-400ml","title":"Wella Perform Perm Straight – Firm 400ml","description":"\u003cp\u003eIntended for professional use. Perform permanent straightening service is a perfect solution for clients for frizzy, unruly or curly hair who want long-lasting texture transformation.\u003c\/p\u003e\n\u003cp\u003eLasts for up to six months or until the regrowth appears.\u003c\/p\u003e\n\u003cp\u003eStraight hair result with soft and touchable hair feel.\u003c\/p\u003e\n\u003cp\u003ePerform straightening cream features in three variants: Natural, Firm \u0026amp; Soft.\u003c\/p\u003e\n\u003cp\u003eBefore the service, diagnose the hair condition and choose the right variant.\u003c\/p\u003e\n\u003cp\u003eIt is recommended to do a test strand before the service.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis product requires the \u003ca href=\"https:\/\/hairbeautyonline.co.nz\/shop\/home_hair_colouring\/perm\/wella-perform-perm-straight-neutraliser-400ml\/\"\u003ePerform Straightening Cream Neutraliser\u003c\/a\u003e to activate.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e For professional use only. Always follow manufacturer’s instructions.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54561562722577,"sku":"50028998","price":51.06,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/4461\/8769\/files\/Wella-Perform-Perm-Straight-Firm-400ml.jpg?v=1788673047","url":"https:\/\/hairbeautyonline.co.nz\/products\/wella-perform-perm-straight-firm-400ml","provider":"Hair \u0026 Beauty Online NZ","version":"1.0","type":"link"}