Color Wow

Color Wow

At Color Wow, we’re fanatical about the ingredients that go into our products. But not all of them can be measured in a lab. Our “secret” ingredients are the intangibles…the “people” part of formulations. The passion, purpose, heart and caring we pour into every product. It all starts at the top with our unique collaboration of experts: Color Wow founder and CEO Gail Federici, our in-house chemist, Dr. Joe Cincotta, and our Global Creative Director, Chris Appleton, rockstar celebrity stylist. Together, those three make for some pretty GOOD CHEMISTRY! A rare cross-pollination of expertise from different hair gurus, each obsessed with creating new products that really make a difference to all women (and men).

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Frequently asked questions

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What hair types can use Wow hair products NZ?

Wow hair products NZ are suitable for most hair types, including straight, wavy, curly, fine, thick, coloured, and chemically treated hair. Colour-treated hair especially benefits from specialised care to maintain colour clarity and hair condition.

These products help support:
• Blonde, brunette, and highlighted hair
• Dry or frizz-prone hair
• Hair affected by heat styling or colouring

This makes Color Wow NZ a practical choice for maintaining salon-quality hair between appointments.

Where can I buy authentic Color Wow NZ products?

You can buy authentic Color Wow NZ products from Hair & Beauty Online, a New Zealand-owned retailer connected to professional salons. Buying from authorised suppliers helps ensure product authenticity, as counterfeit haircare products are a known issue in the global beauty market.

Hair & Beauty Online supplies genuine Wow products sourced through professional salon distribution channels.

What makes Color Wow NZ different from other colour care brands?

Color Wow NZ products are designed to protect colour clarity without the residue that dulls hair over time. Unlike many traditional formulas, Color Wow is free from the heavy ingredients that build up on the hair surface and compromise tone, helping maintain brighter, cleaner colour results wash after wash.

The difference is in the formulation. Lightweight by design, Color Wow products are designed to avoid heavy buildup that can dull colour while keeping hair feeling fresh and manageable. There is no dulling build-up, and no compromise on performance.

Developed by professional haircare expert Gail Federici and trusted by salon professionals globally, Colour Wow NZ brings a genuinely professional standard to everyday haircare. The result is a range that delivers visible, lasting results whether you are maintaining colour at home or preparing hair for your next salon visit.

Is Color Wow shampoo safe for colour-treated hair?

Yes. Colour Wow shampoo is specifically formulated for colour-treated hair and is free from sulphates and heavy conditioning residues that can dull colour. Sulphates are known to accelerate colour fading by stripping natural oils and pigments. Using a sulphate-free cleanser helps colour last longer and improves overall hair condition.

Colour Wow shampoo helps:
• Clean hair without stripping colour
• Maintain shine and tone clarity
• Support healthier hair condition

Do Wow hair products NZ help prevent colour fading?

Yes. Wow hair products NZ are designed to help slow colour fading by reducing buildup and supporting healthier hair structure. Colour fading often occurs due to washing, UV exposure, and product residue. Professional formulas like Color Wow help maintain colour clarity by keeping the hair surface clean and balanced.

Hair colour often begins to fade after repeated washing without proper care, making professional colour care products important for maintaining results.

Are Color Wow hair products suitable for damaged or chemically-treated hair?

Yes. Color Wow hair products are suitable for chemically treated hair, including bleached, coloured, or heat-styled hair. Colour treatments can weaken the hair structure, making it more prone to dryness and frizz. Color Wow products help improve smoothness, manageability, and overall hair condition without adding unnecessary weight.

This makes them suitable for maintaining hair health after salon treatments.

Why do professionals recommend Color Wow NZ products?

Many professionals recommend Color Wow NZ because the formulas are designed to protect colour integrity while improving styling results. The brand was created to solve specific problems caused by traditional haircare products, such as residue buildup and colour dullness.

Professional benefits include:
• Supports longer-lasting salon colour
• Helps improve styling control
• Suitable for frequent use
• Trusted by stylists in professional environments

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