Moroccanoil co-founder Carmen Tal was miles from home when, after a routine colour service gone awry, she experienced the powerful Moroccanoil Treatment while traveling. As she witnessed the transformation of her hair instantly revitalized, going from damaged to shiny, smooth, manageable, she went on a quest to share the magic of this argan oil hair treatment with women across the globe. Ten years ago, Moroccanoil set out to create the proper canvas for all hair care and hairstyling. our signature product, Moroccanoil treatment, has now served as the perfect foundation for hair for millions of people around the world for over a decade. complete with both styling and conditioning benefits, this award-winning formula infused with argan oil creates long-lasting smoothness, increases manageability, speeds up blow-dry time and boosts shine.