GAMA Italy Professional was founded by Mario Gardini in 1969, in the outskirts of industrial Bologna. From its origin, the company it was synonymous of research and innovation, launching the first ever consumer hair straightener in the world. Since its establishment, GAMA has been a continued trusted brand in the Hair and Beauty Technology sector, thanks to its innovative approach to product design and development. Its focus on innovation, technology, fashion and beauty trends has positioned GAMA as a brand whose products fulfil and exceed the everyday needs of salon activity, satisfying the most demanding professionals, while also catering to the everyday consumer. Today the brand is present in over 50 countries worldwide, with main headquarters in San Pietro in Casale (BO) and four production sites divided between Brazil, Argentina, Italy and China.