Pulp Riot is a colour company created by a group of extremely talented hairdressers from Butterfly Loft Salon in California back in 2016. They started off with a semi-permanent colour range with 16 shades that propelled the brand into a must have product around the world for hairdressers. Pulp Riot has evolved into a fully-fledged colour brand now in 2020 with a huge range of products from permanent colour to bleach and styling products.