Olaplex
Our humble beginnings started in a California garage, and since 2014 have grown exponentially to include millions of fans worldwide. Our patented technology is continuously changing what is possible for hair! Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in color & care. Hair wasn't just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant. Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building."
Discover the range
simonejpreston (verified owner) –
Have been using this product for a while now and find it strips out the brassy tones with ease, with very little product. I only use it a couple of times of week with the Olaplex shampoo, and mask (in lieu of conditioner). It can be a bit drying but comes right if you follow with the mask. One of the few purple shampoos I’ve come across that works so crisply!