Joico
There’s nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. We call it “Joi”. Joi is at the heart of everything we do. Our salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each use. Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is our promise and our commitment.
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Description
Use:
All Colour & Lightening Services
SHAKE CAN VIGOROUSLY. Apply to dry hair prior to chemical service. Apply starting at the back of the head, spraying onto horizontal sections, 3-6 inches away from the hair. Spray in short bursts. Continue this application method until all sections have been treated.
If you have sections of hair that are more damaged than others, you may reapply ProSeries 1 to those areas for added protection.
Comb through hair to ensure complete, even distribution.
Perform color or lightening service as usual and according to manufacturer’s directions. Once haircolor or lightener has fully processed, rinse or shampoo hair (depending on manufacturer’s directions), then follow with Defy Damage ProSeries 2.
Perming Services
SHAKE CAN VIGOROUSLY. Shampoo hair with Defy Damage Protective Shampoo (unless perm directions require a clarifying shampoo). Apply to damp hair prior to wrapping rods. Apply starting at the back of the head, spraying onto horizontal sections, two inches apart, focusing on the mid-lengths and ends. Continue this application method until all sections have been treated. Spray in short bursts.
If you have sections of hair that are more damaged than others, you may reapply ProSeries 1 to those areas for added protection. Comb through hair to ensure complete, even distribution.
Proceed with wrapping rods.
Note: If perm kit includes a pre-wrap lotion, you may apply lotion after you have applied ProSeries 1.
Follow perm directions for processing solution, timing, test curl, and neutralizing.
Smoothing/Keratin Services
Shampoo hair with Defy Damage Protective Shampoo (unless smoothing treatment directions require a clarifying shampoo). SHAKE CAN VIGOROUSLY. Spray ProSeries 1 onto wet hair prior to applying smoothing treatment product. Apply starting at the back of the head, spraying onto horizontal sections, two inches apart, focusing on the mid-lengths and ends. Continue this application method until all sections have been treated.
Best for: Pre chemical services.
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