Joico
There’s nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. We call it “Joi”. Joi is at the heart of everything we do. Our salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each use. Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is our promise and our commitment.
Discover the range
Phoebe –
I have thick hair past my shoulders and I got 4 treatments out of the container. Will always buy again. Been using this re constructor on my hair every home dye.
Anastasia M. –
Perfect for a quick treatment . Works wonders
Gemma –
da.evl.dirt.blok –
bought this on sale at an employee’s reccomendation, I have very bleach damaged hair and it’s definitely helped improve texture and dryness issues. 4 stars just because the the product came out of the tube extremely watery and I’m not sure if that just the product itself or if I got a bad batch or something