Color Wow
At Color Wow, we’re fanatical about the ingredients that go into our products. But not all of them can be measured in a lab. Our “secret” ingredients are the intangibles…the "people" part of formulations. The passion, purpose, heart and caring we pour into every product. It all starts at the top with our unique collaboration of experts: Color Wow founder and CEO Gail Federici, our in-house chemist, Dr. Joe Cincotta, and our Global Creative Director, Chris Appleton, rockstar celebrity stylist. Together, those three make for some pretty GOOD CHEMISTRY! A rare cross-pollination of expertise from different hair gurus, each obsessed with creating new products that really make a difference to all women (and men).
Discover the range
Karen T. –
Wow! makes a real difference to the health of my hair
Debbie D. –
I have thick dry coarse hair and I’ve definitely seen an improvement in my hair after blow drying. Not as frizzy and has a softer feel
Mya –
Only used it once so far but it had my dry hair so nice and smooth
Barbara –
Absolutely amazing tamed my frizzy mess!
Rochelle –